Journal and portfolio of Saddam Azad, UI Designer & Front-end Developer

Lucozade Sport Nutrition Advice

A portal of Nutrition Advice for football players from Lucozade Sport.

Client Club Website launched a monthly-updated portal with nutrition advice for young budding footballers in the UK. The design needed to be sharp, sporty and trendy, with a strong focus on the content the Lucozade Sport branding.

Since the content were to be updated monthly with short helpful content, the navigation needed to be descriptive and attention-seeking whilst being clear and usable. Such fundamental principles were easy to design but the implementation was rather challenging. With expert Front-end Development skills, the navigation was designed to perfection.

With clean, readable and usable design, the business objectives were met with great success.

Lucozade Sport Nutrition Advice

Lucozade Sport Nutrition Advice

Product placement

The most prominent feature in the design is Stephen Gerard, the Liverpool legend. Initially the concept was to have a speech-bubble with his own words inside. That idea had been implemented in an interactive manner for great usability. The element of surprise in the design has been loved by many.

The content had been meticulously planned and appropriate Lucozade Sport products are promoted throughout. The advertising had be subtle, unobtrusive but noticeable and relevant.

The design accomplishes all business objectives with great finesse and usability.

Like my work? Contact me for a quotation.

More work

League Website Service

League Website Service

Front-end Web Development, User Interface Design

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Club Website Service

Club Website Service

Front-end Web Development, User Interface Design

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Trustworth

Trustworth

Front-end Web Development

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The Author

Saddam Azad is a freelance User Interface Designer & Front-End Web Developer living in London, United Kingdom. He is an experienced professional with an extensive portfolio of world class online work.

He offers his expertise to businesses and agencies and helps them improve their online presence with clean, usable and standards compliant design.

He likes working with fun energetic people to create awesome web stuff.

Contact me for more details.